Project Overview
Following its successful Off-Broadway run in 2018, House of Cleopatra was set to make its Edinburgh Fringe Festival debut in 2024. The production team approached me to create updated key art that captured the opulence and allure of this immersive musical. In addition to the key art, I designed over 20 billboards and a range of print materials to support the show’s marketing efforts. This involved crafting large-format print files and ensuring they met all technical specifications for high-quality production. Additionally, the logo I designed was adapted into custom sportswear, seamlessly integrating into the performers’ costumes to enhance the show’s visual identity.
Key Art - Before and After
The updated key art for House of Cleopatra represents a dramatic shift in execution, style, and branding, refining the original concept into a more polished, modern, and sophisticated identity.
The redesign transforms House of Cleopatra from an outdated execution into a timeless, high-glamour aesthetic, reinforcing the production as bold and daring.
Marketing
Print Design
The House of Cleopatra print materials bring the show’s bold, high-energy aesthetic to life across multiple formats.
Together, these materials create a cohesive, high-impact marketing campaign, capturing the grandeur and allure of House of Cleopatra both in print and on the streets.
More Works
From concept to completion, these projects highlight my expertise in creating innovative solutions that drive results. Take a closer look at the stories behind the work.
