Overview
As the Design & Systems Manager for Broadway Plus, I have led multiple high-impact projects that modernized the company’s brand identity and digital presence. This included designing a fully revamped website with advanced functionality, featuring a group ticketing request system, Salesforce integrations, a booking platform for virtual experiences with Broadway artists, and a full user dashboard interface. Beyond web design, I have developed graphics for every aspect of the company, from pitch decks and social media content to print materials for booth setups and marketing campaigns.
Brand Design
When I first joined Broadway Plus, the branding lacked consistency and a clear identity. There had never been a dedicated designer to establish cohesive brand guidelines, resulting in a look that felt dark, outdated, and uninviting. As a company specializing in custom Broadway experiences, it was essential to create a fun, exciting, and approachable brand that reflected its mission. After defining a comprehensive style guide, I modernized every aspect of the brand, from business cards to a fully revamped website, ensuring a polished and unified visual identity.
Marketing
The Broadway Plus core audience is young theatergoers, making high-engagement experiences a key focus. Collaborations with Broadway productions and artists allow for unique, interactive content. A standout example was the co-branded campaign with Disney+ for Better Nate Than Ever, designed to align seamlessly with Disney’s branding. Each social post is carefully crafted to reflect the partner’s visual identity, ensuring high recognition and resonance with the audience. These collaborations drive engagement, build excitement, and reinforce Broadway Plus as a leading destination for exclusive theatrical experiences.
Motion Design
Motion graphics play a key role in elevating Broadway Plus’s branding and promotional content. From animated social media posts for collaborations with Broadway productions and artists to dynamic logo reveals used in sizzle reels, corporate presentations, and educational experiences, each animation enhances engagement and brand recognition. These graphics bring the excitement of Broadway to life, ensuring a polished, professional look across all digital platforms.
Print Design
From conference booths and marketing materials to custom merchandise, Broadway Plus’s print assets are designed for maximum impact and brand consistency. Whether it’s business cards, flyers, banners, or branded merchandise like shirts, tote bags, and mugs, each piece is crafted with precision and technical expertise. With a deep understanding of vector art, color profiles, DPI, and Pantone matching, every design is optimized for accurate printing, high-quality production, and a polished, professional finish across all formats.
Web Design
As part of Broadway Plus’s rebrand, the website was redesigned and migrated from WordPress to Webflow to better align with the company’s evolving needs. The new platform provides a streamlined booking experience for group ticketing, corporate and education events, and virtual experiences with Broadway artists. Designed in Figma, the redesign improves usability, branding, and audience engagement, creating a seamless, high-performance user experience that reflects the company’s modern identity.
More Works
From concept to completion, these projects highlight my expertise in creating innovative solutions that drive results. Take a closer look at the stories behind the work.
