Project Overview
For Next to Normal at Houston Broadway Theatre, I was commissioned to create high-end, Broadway-caliber key art that would captivate audiences as part of the company’s inaugural season. The production was sleek, modern, and stripped back, and the visual identity needed to reflect that aesthetic. The key art embraced a minimalist yet striking approach, balancing sophistication with emotional depth. Beyond the key art, I designed a comprehensive suite of marketing materials, including social media ads, print collateral, and a fully custom program—crafted to rival the quality of top-tier Broadway and West-End playbills.
Key Art Design
The key art for Next to Normal captures the show’s emotional depth through dynamic typography, layered textures, and a moody color palette. The design reflects the story’s themes, creating a striking and memorable visual identity.
Marketing
A collection of dynamic social media graphics and digital ads was designed to drive engagement and ticket sales. Optimized for platforms like Instagram, Facebook, and Google, these assets use eye-catching design and bold text to ensure high visibility across digital feeds.
Motion Design
Animated promotional materials were developed to bring the show’s themes to life in a compelling, shareable format. Motion graphics featuring subtle effects and layered text animations enhance the campaign’s emotional depth, reinforcing the intensity of the production.
Print Design
The program, posters, and flyers maintain the show’s visual identity while balancing legibility and impact. Clean layouts and immersive imagery draw the audience into the world of Next to Normal, creating a seamless and engaging experience.
More Works
From concept to completion, these projects highlight my expertise in creating innovative solutions that drive results. Take a closer look at the stories behind the work.
